PATRICK M. SHORE

Digital Marketing Leader

   Charleston, South Carolina
   No sales calls, please.
   patrickmshore@gmail.com
   
    View Patrick Shore's profile on LinkedIn
 
ABOUT ME

I'm a digital problem solver. Let me bring my next-level ideas and innovative thinking to your organization.

Since the age of one, when I pulled out the drawers in the kitchen to climb up to the counter to raid the cookie jar, I've been fascinated with figuring out the better way to do things. Those skills translate well in the digital space where problems abound and you need someone with creative ideas and the experience to find a path to success.

  • Digital Marketing Strategy
  • Multichannel Campaign Development
  • Social Media Strategy
  • Digital Lead/Demand Generation

1995-2000

Miami University

2002-2004

Loyaltyworks Inc.

2004-2012

American Cancer Society Inc.

2012-Now

US Bank (Elavon)

RESUMÉ
 Download Resume
EMPLOYMENT
 AVP, Digital Marketing
 US Bank - Elavon Payments Division of US Bancorp

  •  Founded digital marketing practice
  •  Implemented mobile-first, agile marketing concepts
  •  Developed global digital marketing operating system
  •  Migrated traditional marketing efforts to digital
  •  Developed online customer onboarding platform
  •  Implemented Social Media Ambassador program to provide social media-based customer support in NA and EU
2012 - Present
 Senior Online Communications Manager
 American Cancer Society Inc.

  •  Implemented integrated marketing automation, CRM and email systems
  •  Pioneered use of social media to reach customers "where they are"
  •  Managed team responsible for maintaining content on Oracle Portal/SocietyLink.org
  •  Developed best of breed Lotus Notes-native Intranet platform
2004 - 2012
 Loyalty Marketing Specialist
 Loyaltyworks Inc.

  •  Developed innovative loyalty and incentive programs for clients
  •  Clients included SunTrust, Wells Fargo Home Mortgage, and Siemens
  •  Designed creative concepting for BuildersCircle.com
2002 - 2004
 Marketing/Promotions Intern
 Q100 Radio Atlanta

  •  Managed street team
  •  Supported sales teams by prospecting potential advertisers
  •  Grew email audience for "Buzz" newsletter
2001 - 2002
 Co-Founder & Marketing Director
 DOTcom Corporation

  •  Founded company, grew sales volume to $2M
  •  Managed staff of 22
  •  Expanded to 2 locations (Cincinnati and Cleveland)
  •  Pioneered onsite PC support, pre-Geek Squad
1998 - 2000
 Capital Budgeting Intern
 Nationwide Insurance

  •  Assisted in developing $70M annual budget
  •  Developed variance models to improve expense forecasting
  •  Brought decision sciences into corporate accounting
1997 - 1998
EDUCATION
 Bachelor of Science, Marketing
 Miami University

  •  Focus on entrepreneurship and startups
  •  Thematic sequence: Creating Customer Value Through Marketing
  •  President, Miami Entrepreneurial Society
1995-2000
 Download Resume
FEATURED PROJECT
Branding & Identity
Fanfare Customer Loyalty Program

Innovative payment card-based loyalty product offered to small businesses who use Elavon's payment processing services. Consumers join a merchant's custom loyalty program directly through the point of sale terminal and their loyalty account is their credit or debit card. No need to bother with keyring tags or apps. A simple online interface allows merchants to track customer activity and provide loyalty incentives such as percent/dollars off or free product. Loyal customers can be rewarded with a surprise when they pay - this one's on the house!

 Elavon/POSSIBLE
Card-based Loyalty Product
 Date:
April 2014
 Budget:
$ask me
PROJECTS
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Adaptively-Responsive Global Website built in Sitecore
Elavon.com & PixelMEDIA/POSSIBLE

Building on a mobile-first strategy, we rebuilt our global websites (Elavon.com, Elavon.co.uk, Elavon.de, Elavon.ie, Elavon.pl, Elavon.no) on the powerful Sitecore platform, allowing us to have one website that dynamically adapts to the user's device without requiring a desktop and mobile version. Utilizing the Sitecore CMS and DMS we are able to quickly deploy content changes globally, across all country sites and dynamically publish content based on attribution and target audience personas.

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Instant Decisions Lead Gen Campaign
Elavon.co.uk & SparksGrove

Instant Decisions is a cutting-edge, industry-leading online customer underwriting and boarding utility, custom-developed in-house by Elavon's The Grove mobile innovations center. It allows Elavon to review a customer's application in realtime to determine creditworthiness, ascertain and identify risk, and essentially approve a credit card processing customer. Decisioning takes less than 15 seconds using a variety of consumer databases to determine approval. The platform was first made available for our UK market, specifically for mobile payments customers.

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Twitter-based Customer Support
@ElavonService for EU Customer Servicing

Elavon is a well-known brand in Europe. There was a growing need to support younger customers who first turn to social media for customer service outreach. Developing a Social Media Ambassador concept and recruiting experienced, multilingual contact center reps from our Dublin, Ireland and Warsaw, Poland support centers solved for the critical lack of coverage via Twitter.

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Georgia Tech Denning Program
Elavon & GA Tech

The Steven A. Denning Technology & Management Program at Georgia Tech is a prestigious education program for engineering and business majors to learn how to apply classroom knowledge to solve real-world problems. Elavon is a corporate affiliate. For 2013-2014 a real-world problem was assigned to a student team to solve. The topic was "Sales Force Sophistication in a Digital World".


"Patrick's consistent pursuit of best practices and solutions result in benefits that extend beyond the bottom line and amplify improved experiences and efficiencies enterprise-wide."

- Janine Thomas

CONTACT

Let's work on some amazing things together! Contact me.

  •  Charleston, SC
  •  404.585.7111
  •  patrickmshore@gmail.com
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Global Digital Presence
Adaptively-Responsive Global Website built in Sitecore

Customer-centric design showcases Elavon's customers. Customer videos and testimonials were filmed at customer's location.

Extensive retagging and custom page variable development. Video integration with Brightcove.

Role: Digital marketing lead

 Elavon
Agencies: PixelMEDIA & POSSIBLE
 Date:
March 2014
 Budget:
$ask me
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Digital Lead Generation & Customer Acquisition
Digital campaign to drive adoption of online application and acquire new customers

PLPs were developed to support a paid search and display campaign using Google Adwords and UK audience targeting platform Audience2Media. Target audience was home services providers (builders, contractors, electricians, painters, plumbers, etc.).

 Elavon
Agencies: PixelMEDIA & POSSIBLE
 Date:
March 2014
 Budget:
$ask me
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Digital Reputation Management
Social Media-Based Customer Support for Europe

Role: digital marketing lead and project manager

Developed escalation matrix and integration with global crisis and PR teams. Built archival process to meet requirements of financial services industry regulators. Training done via webconference (JoinMe and Webex). Tools implemented: social media monitoring using Radian6 Engagement Console (soon migrating to Spredfast). Languages supported: English, French, German, Italian, Norwegian, and Polish.

 Elavon
Agencies: N/A
 Date:
May 2013
 Budget:
$ask me
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Mentoring & Talent Recruitment
Corporate Affiliate Mentor

I provided digital marketing knowledge ramp-up and support to the student team selected to complete our project.

 Elavon
Agencies: N/A
 Date:
September 2013-May 2014
 Budget:
$ask me